In recent years,"revitalization of the old industrial bases in northeast China",the regional development strategy brought a historical opportunity for development for this vast and fertile land. Harbin Tian Mu Pharmaceutical in Limin economic and technology zone just seized this opportunity to quickly grow and prosper. Recently,the chariman of Tian Mu-Mr.Yao Mingli introduced the development of strategy of the company.

 

    Sagacity,humility,geniality and open-mind are included in the first impression he shows you.

    A Few year ago,Mr. Yao accurately grasped the opportunity of first batch of recombination of state-owned enterprises of Harbin and recombined Herbin NO.2 Woolen Mill. And developed building groups named Tian Mu which made Tian Mu become a large taxpayer and go up to the top 20 well known enterprise. Thereby he grabbed the first barrel of gold.

    After the success in the real estate, Mr.Yao was keen to see that the pharmaceutical industry has the broad prospects of development of the sunrise industry,it has the characters of high-growth, high-yield. Especially the natural medicine and the biological medicine have even wider market. Heilongjiang Province is rich in the original precious medicinal herbs,the north-medicine industry chain was formed quickly in the support of the national policies. Therefore the development of the pharmaceutical industry in Heilongjiang Province has unique locational advantages. Thus,Mr. Yao decided decisively to march into the pharmaceutical industry.

      

   

 

    With the development of Tian Mu Pharmaceutical,the standardization and specialization of management has become increasingly important. As the general director of the company Mr. Yao chose to pay more attention to the development strategies,while delegated management rights to the professional managers.

    Mr. Yao said, "Many private entrepreneurs are unwilling to extricate from old concepts, they are unwilling to allow 'outsiders' to participate in the management and equity. In my opinion, the innovation of concepts is the most important point for the development of private enterprises. We should delegate management rights to the professionals and offer them enough space to display their talents, so that to create the most value.Besides,the institutional innovations is equally important. A scientific governance structure should be established in order to form an effective incentive mechanism inside the enterprise. Make full use of the elastic way of 'kite-flying' theory, depending on the mechanism to guarantee the normal operation of the enterprise.

    Focusing on global strategic layout to lead the future development

 

    Facing to the market competition which is increasingly fierce,Mr.Yao was soberly aware of that Tian Mu's scale is not large enough yet, comparing with other large-scaled pharmaceutical enterprises,its R & D capability is still weak. So, how to take positive measures to develop its advantages? He thought that because of the limited nature of the foreign market, it is difficult for some small and medium-sized foreign pharmaceutical companies to survive in brutal competition. However, many of them has the strong capability of R&D, their pharmaceutical R&D history is at least earlier 30 to 50 years than ours. It is wise to choose some small or medium sized foreign companies to develop and strengthen ourselves. Prudent "taking-in principle" will greatly enhance the company's R & D capability.According to his introduction, Tian Mu has cooperated with a Japanese company and is planning to purchase a Germany pharmaceutical company to further realize the common development and the complementarity of technology and market of both sides.